I find this article quite interesting for several reasons:1. I know the lady quoted as we spent many years at youth theatre together2. The school I work at have just revamped their whole website to make it mobile friendly however I don't particularly like the new site and find it harder to navigate than the previous3. It will be interesting to see how it affects my small dance schools free website that I have. It normally shows on google but these changes may see it being missed offFood for thought as to whether I need to look into this more and if this isn't giving google searchers less options?!
Andrea thanks for your post - yes - small changes can have effects on small and medium enterprises - businesses - that rely on social media marketing...sometimes change is needed to 'refresh' sites - here is a source for advice (noncommercial perhaps) http://edina.ac.uk/about/social_media/social_media_guidelines.html and commercial http://usefulsocialmedia.com/taxonomy/term/201/using-social-media-build-business-and-drive-commercial-value
I can understand the importance of sites being mobile friendly. When I am on the go I google things on my phone several times a day. Personally though, I dislike a lot of mobile sites. It puts me off looking at that site as the information is more condensed and I sometimes struggle to find exactly what I'm looking for. I particularly dislike when I am constantly prompted to download the mobile app for a site as well. I don't think small businesses should be potentially losing business due to these changes!